RAPP, owned by Omnicom, named Alexei Orlov as CEO.

admin July 16, 2021 0 Comments

NEW YORK – RAPP, a global buy-side technology company that is part of Omnicom’s DAS Group, has named Alexei Orlov as CEO. Orlov will assume his role as CEO in July and report directly to Dale A. Adams, president and CEO of DAS Group.

RAPP, a global buy-side company that is part of Omnicom’s DAS Group, today appointed Alexei Orlov as its new COO.

Mr. Alexei Orlov joins RAPP from the Volkswagen Group, where he was director of advertising for China and ASEAN, the company’s largest region. Prior to that, he was a senior associate at The Partnership, where he supported FCB’s European project and key clients such as BATplc and Future Capital Companions. Prior to that, he held a number of senior positions at Wunderman Worldwide, a subsidiary of WPP, where he was appointed Vice President in 2005.

His experience spans a wide range of industries, including automotive, FMCG, retail and B2B.

“RAPP is recognized as one of the world’s leading embedded companies in the age of connectivity, connecting manufacturers to people in a compelling and authentic way.” Orlov said. I am honored to have the opportunity to tell the story of the company’s development since then. With RAPP’s brilliant team and broad global reach and expertise, we will further enhance our ability to provide our clients with relevant and effective ways to enable, engage and support their customers and potential buyers.” This time, as in the past, we will leverage applied science capabilities to help our clients gain and maintain sustainable differentiation, enabling them to better define high-quality, real-time delivery that combines real-time context and rich content.

Orlov succeeds Bob Horvath, who served as CEO for the past eight years and led RAPP through a number of significant changes, including the move to digital and other new media channels. He will continue in his role as global president of RAPP.

Mr. Horvath commented, “Alexei is able to bring new energy and vision to RAPP. I am confident that he will build on the company’s success and lead RAPP and our customers to even greater heights in this dynamic company.”

Prefer The Advanced And Creative Advertising Pattern For Attaining More Achievements

admin February 23, 2021 0 Comments

The experienced person will always have more skills and also know about the efficient ways to achieve the success easily. Thus if you followed the way suggested by the expert, then you could attain the desired success without more complications. Not only in the business field, but in the category of advertising also you can reach the desired level of benefits if you followed the way suggested by the experienced professionals. For attaining the huge level of benefits through brand advertising the Alexei Orlov will suggest great and valuable ways which were built by his experiments.

Generally, more people will think and plan creatively, but not all the ideas suggested by the creative thinkers are possible ones. Thus through planning creatively and doing experiments through practicing the creative ideas, Alexei Orlov had built various advanced advertisement strategies. Hence if you are planning to achieve a great level of enhancement by means of the advertisement for your brand, then make use of the strategies built by Alexei.

Alexei has built the brand advertising strategies by analyzing every significant aspect of the business. Hence through making use of those strategies for advertising your brand, certainly you could attain a higher level of achievement by means of the brand advertisement. The traditional marketing techniques will give a suggestion about the brand for the consumers. But the advanced brand advertising level will aim for both current and future promotion. The innovative brand advertising will be a source for enhancing the brand grade for long period. Hence through doing advertisement by means of the advanced brand advertising strategies, the brand owner can attain a great level of achievements along with a huge level of benefits in a short period. Also, the benefits through advanced brand advertising will last for long period.

The brilliant person will prefer the way which will give a valuable benefits for them. While comparing to the traditional marketing pattern, the advanced brand advertising strategies built by the Alexei will offer a great level of benefits for the brand owners. Hence if you are a brand owner and desiring to gain huge benefits at a great level for long period, then make use of the advanced level of marketing strategies for your brand advertisement. You can express your leadership qualities in an admiring way, through selecting the right and beneficial marketing patterns for promoting your brand. The benefit level will be huge while choosing the advanced and creative advertising pattern.